Export Promotion Tools

The session "Flexible Exports for Successful International Business" at the International Industrial Exhibition "INNOPROM. Belarus" was devoted to export promotion opportunities. Elena Malinovskaya, Deputy Chairperson of the Belarusian Chamber of Commerce and Industry, participated in the session.

Meeting participants discussed:

• What tools can help export companies adapt to the rapidly changing geopolitical environment and the rules of international markets?

• What support measures can exporters count on when entering foreign markets?

• Real-life cases from leading Belarusian companies.

In her speech, Elena Malinovskaya noted that the Republic of Belarus is an export-oriented economy. Approximately 70% of the gross domestic product is exported. Small and medium-sized businesses account for approximately 40% of total exports.

– Belarus has developed a well-structured export promotion system, which includes financial and non-financial support tools. Financial support is based on two pillars: Decrees of the President of the Republic of Belarus No. 534 "On Promoting the Development of Exports of Goods, Works, and Services" and No. 412 "On Export Support." Regarding non-financial support, the BelCCI acts as the country's primary export promotion institution, explained Elena Malinovskaya.

In particular, in accordance with Decree of the President of the Republic of Belarus No. 177 of May 11, 2018, the BelCCI coordinates Belarus's exhibition and fair activities abroad. This is a highly sought-after and effective tool for strengthening existing markets, finding new niches, and developing new ones.

Another tool is conducting business visits, missions, and organizing presentations of Belarusian companies' products and services. In 2024, the BelCCI organized 90 business visits abroad and 80 business missions to Belarus. A very popular service the Chamber provides to businesses is legal assistance to exporters. This tool has become especially in demand given the introduction of sanctions. In 2024, the Belarusian Chamber of Commerce and Industry introduced services for reviewing draft foreign trade agreements, drafting and developing contracts with foreign partners, and verifying foreign counterparties.